Campaign Manager

Reports to:

Senior Campaign Manager

Start date:

January 2020


9 months, initially with the potential for extension if further projects are secured in Malawi

Based in:

Lilongwe, Malawi

Application deadline:

10 January 2021

About DMI

Development Media International (DMI) creates evidence-based behaviour change campaigns to improve health and save lives. We deliver at scale to maximise impact and cost-effectiveness. We are the first organisation to scientifically demonstrate that mass media can increase life-saving behaviours. In 2018 DMI published the results of its 5-year, £7m randomised controlled trial (RCT) in West Africa which showed that 56% more children were taken for treatment for malaria, 73% more for diarrhoea, and 39% more for pneumonia following exposure to our campaign. Modelling indicates that over 3000 lives were saved during the campaign and that our approach is one of the most cost-effective ways of saving children’s lives. We have subsequently undertaken a second RCT which showed that the modern contraceptive prevalence rate was 20% higher in areas exposed to DMI’s messaging compared to areas that were not.

DMI has two priorities: first, to continue to generate ground-breaking research (we have just completed a second successful randomised control trial measuring our impact on contraceptive uptake), second, to take our proven strategies to scale, saving as many lives as possible. We work across a range of health issues, including child survival, reproductive health, nutrition, hygiene, and early childhood development. DMI works in close partnership with leading experts in health, including WHO, UNICEF and LSHTM and has been funded by some of the world’s most prestigious organisations including GiveWell, Skoll, the Wellcome Trust, DFID, Comic Relief, the Global Innovation Fund, Unorthodox Philanthropy, and the Mulago Foundation.

We are an innovative and rapidly growing organisation, working at the nexus between science and creativity. DMI has demonstrated that knowledge is not only a human right but is also the key to saving lives in a cost-effective way. Our intellectual rigour, enthusiasm, and willingness to learn from both our successes and mistakes, makes us distinct. Our ethos is non-hierarchical: all our staff are intellectually high-powered, and we have a “best idea wins” culture. By working at DMI you will have a genuine, measurable impact on improving lives in low-income countries.

DMI has a permanent presence in Burkina Faso, Mozambique and Tanzania and has recently expanded to Cote d’Ivoire, Ethiopia, Madagascar, Malawi, Uganda, and Zambia. Its regional operations include five more countries in West Africa as well as Burundi. DMI’s headquarters is in the UK and provides the strategic direction for the whole organisation.

DMI is ranked as one of the most cost-effective non-profit organisations in the world by GiveWell and was the first organisation to receive the maximum rating from Impact Matters. It is also endorsed by the Centre for Effective Altruism, Giving What We Can, and The Life You Can Save.

Find out more at

Job description

Working as part of a small country team, the Campaign Manager will play a critical role in the development and delivery of DMI’s behaviour change campaigns in Malawi. The post holder will work closely with the Senior Campaign Manager on the production, pre-testing, review, and distribution of audio and visual content, and will be responsible for the efficient and effective management of DMI’s production processes.

The Campaign Manager will be expected to work independently, liaising with actors, producers, studio contractors and DMI’s creative team, to produce high-quality audio and visual outputs. They will be required to conduct comprehensive pre-testing of DMI’s outputs with target audiences across Malawi, and to ensure that feedback from all stakeholders is meticulously noted and integrated into the final product. They will develop plans to distribute DMI’s outputs are broadcast at the required scale and frequency, and work with distribution partners to ensure these plans are implemented effectively.

The post is suited to someone with experience overseeing studio-based production and managing complex projects. The work requires an excellent attention to detail, strong organisational abilities, and a methodological approach to work. As part of a small country team, the successful candidate will also demonstrate a collaborative and hard-working attitude.

More specifically, the Campaign Manager role will include the following responsibilities:

  1. Project management of DMI production processes, including developing and maintaining production plans to ensure outputs are delivered on time and in budget
  2. Lead the production of high-quality audio and visual outputs, including casting, rehearsal, recording and post-production
  3. Develop and execute distribution plans for DMI’s visual content, working with universities, government institutions, youth networks, and other channels to ensure content reaches broad audiences
  4. Devise monitoring plans for the distribution of visual content and work with consortium partners and other stakeholders to ensure monitoring data is collected effectively
  5. Liaison with key stakeholders including production, broadcast, research, and consortium partners, and the Ministry of Health
  6. Undertake administrative and logistical tasks as required by DMI such as meeting and events management, reporting, and record keeping
  7. Any other tasks as required by DMI

Person specification

Required knowledge, skills and experience  

  1. Written and spoken English
  2. At least 5 years professional experience in a similar role
  3. Bachelor’s degree in a related subject, such as social sciences or mass communication
  4. Demonstrable experience overseeing production (audio or visual)
  5. Excellent project management skills, including the ability to work with detailed planning documents such as project plans and broadcast schedules
  6. Strong attention to detail and demonstrable ability to maintain accurate records of complex information
  7. Experience working with Microsoft Office packages including Word, Excel, PowerPoint, MS Project (or equivalent project management software)
  8. Excellent writing, communication, and presentational abilities
  9. Commitment to promoting the sexual and reproductive rights of women and girls
  10. Able and willing to travel extensively within Malawi up to 50% time
  11. Holds the right to work in Malawi

Desirable knowledge, skills and experience  

  1. Experience working with the Ministry of Health or other Government departments on donor-funded programmes
  2. Experience working in sexual and reproductive health and rights

To apply for this job please visit


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