Demand Creation Officer

Job Description

PSI Malawi is affiliated to Population Service International, a Washington DC based non-governmental and nonprofit making organization. PSI Malawi mission is to support low income and at-risk Malawians to lead healthier lives through the provision and promotion of quality products and services, in line with the Government of Malawi goals. To accomplish its mission, PSI Malawi is inviting applications from suitably qualified candidates to fill the following vacant position;

Title                      : Demand Creation Officer

Location              : 


Reports To           : Demand Creation Coordinator

The Demand Creation Officer will be responsible for day to day VMMC demand creation activities on the ground with support from Demand Creation Supervisor. Specifically, the incumbent will be required to perform the following duties and responsibilities;

  • Implement VMMC demand creation activities which are in line with PSI strategy at district level
  • Supervise a team of community mobilizers during implementation of demand creation activities for the VMMC program.
  • Conduct catchment area mapping and allocate areas to mobilisers.
  • Periodically conduct IPC training for mobilizers in assigned cluster
  • Continuously conduct community engagement activities such as community dialogues to ensure buy-in of activities from time to time
  • Collect mobilizers’ weekly data and compile and submit bi-weekly reports to the VMMC Demand Creation Supervisor.
  • Explore various demand creation strategies while in the community to ensure more and proper reach to men aged 15+ years in order to increase VMMC uptake and maintain it within 60 to 70%.
  • Closely monitor community mobilizers and conduct supportive supervision that includes constructive feedback for improvement
  • Identify places where older men gather within the communities and utilize appropriate VMMC mobilization and recruitment strategy
  • Identify potential sites as well as back-up sites and prepare the same 2 weeks prior to service delivery.
  • Plan and organize periodic activities i.e. fun days, Blitz, football bonanzas to support IPC work of mobilizers
  • Respond to issues as and when they arise in the community to ensure continued support from community gate keepers as well as community members at large in order to avoid service disruption.
  • In collaboration with mobilisers, conduct up to 3 follow-up visits to booked clients who do not come to the clinic 2 days after referral.
  • Supporting with any upcoming activities such as mobilizer recruitments and trainings as improvements/changes in demand creation activities are happening.
  • Conduct client verification in collaboration with clinic staff and update mobilizer booking sheets as appropriate.
  • Collect and compile weekly data and submit the same to M&E for entry into demand creation data base as well as monthly analysis.
  • Build and maintain partnership with community based organizations such as youth clubs as a way of widening the demand creation footprint.

Qualification, Knowledge, Ability and Skills

  • Applicants must have a Diploma or Degree in Public Health/Community Development or relevant field with at least 3 years’ experience in community mobilization and engagement, behavior change communication programs
  • Must have oral and written communication skills, facilitation & negotiation skills.
  • Must have skills to analyze, interpret data and assist to solve difficult problems arising from the organization’s cultural diversity.
  • Be self-starter, effective team player and results oriented

Mode of Application

Qualified candidates with the specified qualifications and experience should submit their application letters together with detailed curriculum vitae with names and contact details of at least three traceable referees by 4th December, 2020, to:

The Head of Human Resources and Administration, PSI Malawi through: 

Email: [email protected] 

Only applications sent through email will be entertained.

 PSI Malawi is an Equal Opportunity Employer and encourages applications from qualified individuals regardless of religion, color, sex, age, disability, sexual orientation, marital status, personal appearance, political affiliation, family status or responsibilities, gender identity or expression, pregnancy or related medical conditions.

PSI maintains zero tolerance for child abuse, sexual abuse, or exploitative acts or threats by our employees, consultants, volunteers, contractors or anyone associated with the delivery of our programs and services, and takes seriously all complaints of misconduct brought to our attention.

Skills Required

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